When dealing with customers, treating them well is crucial for any business. Customers are the reason for a business’s success, and as such, businesses owe their existence to them. Let’s explore how to turn happy customers into business promoters.
However, as a business leader, there’s more you can do than simply ensuring customer happiness. While having happy customers is important, you can turn that happiness into an even greater benefit for your company. Learning how to turn happy customers into your business’s greatest promoters is an essential part of this process.
Turning Happy Customers into Business Promoters Promoting to Customers Brings Benefits Research indicates that 85% of consumers read product or company reviews before making a purchase, with 72% believing these reviews to be accurate. For your business, this means that you need a healthy mix of reviews to be successful.
A satisfied customer is a powerful asset. Their online review will significantly impact potential customers who come after them. Conversely, a negative review will have an equally negative impact on the company. This is why customer promotion is essential.
Encouraging Customer Promotion Remember that consumers don’t typically post reviews unless they have an exceptionally positive or negative experience. The goal is to encourage those in the middle to post reviews too.
Encouraging Customer Promotion Remember that consumers don’t typically post reviews unless they have an exceptionally positive or negative experience. The goal is to encourage those in the middle to post reviews too.
One effective way to encourage promotion is through coupons and discounts. Many businesses offer these discounts for future purchases if a customer completes a survey online. This approach benefits the business in two ways. First, the customer is more likely to return later, and second, they provide a positive review.
Businesses should also make it effortless for consumers to post reviews. Place links to review sites on your website or create an easy-to-use app for mobile devices. The simpler the process, the better, and the more likely customers will complete the review.
Creating Business Promoters It’s impossible to make every customer happy, and negative reviews will surface online. However, these can benefit a company too. Consumers grow suspicious of companies with only positive reviews.
To reduce the damage of negative reviews, ensure you respond to them all. Never respond with anger; apologize for the issue, and request the customer call you personally to discuss the problem. This approach can help relieve tension, move the conversation offline, and demonstrate care for customers and commitment to resolving issues.
Along with negative reviews, thank customers for positive reviews. This is an excellent way to show appreciation for your customers and their feedback.
Encouraging customers to become promoters benefits all parties. Your business will benefit from positive comments, customers will stay engaged with your company, and future consumers will learn more about your business.
To learn more about turning your customers into business promoters, contact us today.
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