Some SEO Terminology | hopefully this will help you understand all the web jargon in your next meeting!
Keyword Page Mapping
“Keyword Page Mapping is the process of identifying and mapping relevant keywords to specific pages on a website. This involves analyzing the content and purpose of each page to determine which keywords are most relevant and likely to attract traffic from search engines.
By mapping keywords to specific pages, website owners can optimize their website for search engines and improve their chances of ranking higher in search results. This can lead to increased organic traffic and improved visibility for the website.
Keyword Page Mapping is an important aspect of search engine optimization (SEO) and should be done as part of a comprehensive SEO strategy. It involves careful analysis and research, and may involve updating website content or restructuring the website to better align with the identified keywords.”
Monthly Summary Report
“An SEO Monthly Summary Report is a document that outlines the performance and progress of a website’s search engine optimization efforts over a given month. The report typically includes key metrics such as website traffic, keyword rankings, backlinks, and other relevant data points.
The purpose of an SEO Monthly Summary Report is to provide website owners or SEO professionals with a clear and concise overview of the website’s SEO performance. This can help identify areas for improvement and guide future optimization efforts.
The report should include an analysis of the website’s current SEO strategy and any changes or updates made during the month. It should also provide insights and recommendations for further optimization based on the data and trends observed.”
ON PAGE SEO
On-page SEO (Search Engine Optimization) refers to the process of optimizing individual web pages to rank higher in search engine results and drive more relevant traffic to a website. This involves optimizing various elements on a webpage such as title tags, meta descriptions, heading tags, content, images, URLs, and internal links to make them more appealing to search engines and users. By focusing on on-page SEO, website owners can improve the visibility and relevance of their web pages to their target audience, leading to higher traffic, engagement, and ultimately, better conversion rates.
Some SEO Terminology | Alt text, short for alternative text, is a textual description that can be added to images, videos, and other media
Alt Text
Alt text, short for alternative text, is a textual description that can be added to images, videos, and other media elements on a webpage. The purpose of alt text is to provide a description of the visual content for users who are unable to see the image, such as users with visual impairments or those using assistive technologies like screen readers. Alt text should be concise and descriptive, providing enough information for users to understand the context and purpose of the image. In addition to improving accessibility, alt text can also help with SEO by providing search engines with more information about the content of the page.
Meta Optimisation
Meta optimization, also known as meta tags optimization, refers to the process of optimizing the meta tags of a webpage to improve its visibility and relevance to search engines and users. Meta tags are HTML elements that provide information about a webpage to search engines, such as the title tag, meta description, and meta keywords. By optimizing these meta tags with relevant and targeted keywords, website owners can improve their chances of ranking higher in search engine results pages and attracting more traffic to their site. However, it is important to note that meta tags are just one factor that search engines consider when ranking webpages, and their importance has decreased over time with the evolution of search engine algorithms.
Heading Tags
Heading tags are HTML elements used to create headings and subheadings on a webpage. They are numbered from H1 to H6, with H1 being the most important and largest heading and H6 being the smallest. Heading tags are not only important for organizing content and making it more readable for users, but they also play a role in SEO. Search engines use heading tags to understand the structure and hierarchy of the content on a webpage, with H1 tags being given more weight than lower level heading tags. It is important to use heading tags appropriately and consistently, and to include relevant keywords in the headings to help search engines and users understand the topic of the page.
Schima Markup
Schema markup, also known as structured data markup, is a type of code that website owners can add to their webpages to provide search engines with more information about the content on the page. Schema markup uses a standardized vocabulary of tags, called schema.org vocabulary, to provide specific details about the content, such as the type of content, author, date published, ratings, and reviews. By using schema markup, website owners can help search engines understand the content better and present it in a more informative and visually appealing way in search results. This can lead to improved click-through rates, traffic, and ultimately, better visibility and engagement for the website.
Canonical Checkup
Canonical checkup refers to the process of checking and ensuring that the canonical tag on a webpage is correctly implemented. The canonical tag is an HTML element that specifies the preferred version of a webpage when there are multiple versions of the same content. This can occur when the same content is accessible through different URLs, or when a webpage has different versions for desktop and mobile devices. By specifying the canonical tag, website owners can signal to search engines which version of the content is the authoritative or preferred version, and prevent duplicate content issues that could negatively impact their SEO. Conducting a canonical checkup involves reviewing the canonical tag for accuracy and consistency across all versions of the webpage, and making any necessary corrections to ensure that search engines are correctly interpreting the preferred version of the content.
Sitemap Analysis
Sitemap analysis refers to the process of reviewing and evaluating the sitemap of a website. A sitemap is a file that contains a list of all the pages on a website and provides information to search engines about the organization and structure of the site’s content. By analyzing the sitemap, website owners can identify any issues or errors that may be preventing search engines from properly crawling and indexing their site. Sitemap analysis can involve checking for broken links, missing or duplicate pages, incorrect or outdated information, and other issues that may impact the website’s SEO performance. It can also help website owners identify opportunities for improving the site’s organization and structure to make it
Robot File Check
Robot file check refers to the process of checking and evaluating the robots.txt file on a website. The robots.txt file is a text file that instructs search engine robots, also known as crawlers or spiders, which pages and sections of a website to crawl and index. By controlling the behavior of search engine robots, website owners can ensure that their site is properly crawled and indexed, and that sensitive or irrelevant content is not indexed. Conducting a robot file check involves reviewing the robots.txt file for accuracy and consistency with the website’s structure and content, and making any necessary adjustments to ensure that search engines are able to crawl and index the most important pages and sections of
Analytic Setup
Analytic setup refers to the process of setting up a web analytics tool on a website to track and analyze user behavior and activity. Web analytics tools, such as Google Analytics, provide website owners with valuable insights into how users interact with their site, including information on traffic sources, user demographics, bounce rates, conversion rates, and more. By setting up an analytics tool, website owners can better understand their audience and make informed decisions about how to optimize their site for improved user engagement and conversion. Analytic setup involves installing the analytics tracking code on the website, configuring settings and goals, and testing to ensure that data is being accurately collected and reported. Once set up, website owners can use the insights provided by web analytics to continuously improve their site’s performance and drive better results.
GTM Tracking
GTM tracking refers to the use of Google Tag Manager to track website and marketing activities. Google Tag Manager (GTM) is a free tool provided by Google that allows businesses to manage and track various website tags, such as Google Analytics, Facebook Pixel, AdWords, and more, without the need for coding skills. With GTM tracking, businesses can track and analyze user behavior on their website, including pageviews, clicks, and conversions. GTM tracking also allows businesses to set up and track various marketing campaigns, such as email marketing, social media advertising, and PPC campaigns. By using GTM tracking, businesses can gain valuable insights into their website and marketing performance, helping them to make data-driven decisions and optimize their strategies for better results. GTM tracking is a powerful tool that can help businesses to improve their online visibility, increase conversions, and grow their revenue.
Duplicate Content Analysis
Duplicate content analysis refers to the process of identifying and addressing duplicate content issues on a website. Duplicate content can occur when the same content appears on multiple pages of a website or on different websites. This can negatively impact a website’s SEO performance, as search engines may struggle to determine which version of the content to index and may penalize websites with duplicate content. Duplicate content analysis involves using tools and techniques to identify instances of duplicate content and then taking steps to address the issue, such as consolidating pages or using canonical tags to specify the preferred version of the content. By conducting regular duplicate content analysis, website owners can ensure that their site is fully optimized for search engines and avoid potential penalties that could harm their SEO performance.
Content Outlines
Content outlines refer to a structured and organized plan for the creation of content, typically for a website or digital marketing campaign. Content outlines provide a framework for developing high-quality and engaging content that is tailored to the needs and interests of the target audience. The outline may include a list of topics, subtopics, and key points to cover in the content, as well as guidance on the tone, style, and format of the content. Content outlines help to ensure that the content is well-researched, informative, and aligned with the overall goals and objectives of the website or campaign. By using content outlines, content creators can streamline their workflow and improve the quality and effectiveness of their content, ultimately leading to better engagement and results.
OFF PAGE SEO
Off-page SEO refers to the actions taken outside of a website to improve its search engine rankings and visibility. This includes activities such as link building, social media marketing, influencer outreach, and other strategies designed to increase the website’s authority and relevance in the eyes of search engines. Off-page SEO focuses on factors that are beyond the control of the website owner, such as the quality and quantity of links pointing to the site, social media shares and engagement, and online mentions and citations. By optimizing off-page factors, website owners can improve their website’s search engine rankings, drive more traffic to their site, and increase their online visibility and reputation. Off-page SEO is an important aspect of a comprehensive SEO strategy and should be implemented in conjunction with on-page SEO techniques for maximum impact.
Local SEO Map Citations
Local SEO map citations refer to the process of listing a business’s name, address, and phone number (NAP) on various online directories and map platforms, such as Google Maps, Yelp, and Yellow Pages. These listings help to improve the business’s online visibility and search engine rankings for local searches. Local SEO map citations also provide valuable information to potential customers, making it easier for them to find and contact the business. In addition to NAP information, local SEO map citations may also include business hours, website URL, customer reviews, and other relevant details. By creating and optimizing local SEO map citations, businesses can improve their local search presence and attract more customers from their target geographic area.
General Backlinking
General backlinking refers to the process of acquiring links from other websites to improve a website’s search engine rankings and online authority. Backlinks are one of the most important factors that search engines use to determine the quality and relevance of a website. By acquiring high-quality backlinks from reputable sources, website owners can improve their website’s search engine rankings, drive more traffic to their site, and increase their online visibility and reputation. General backlinking strategies may include guest blogging, broken link building, creating shareable content, and reaching out to influencers and other websites in the same niche. However, it’s important to note that not all backlinks are created equal, and acquiring low-quality or spammy backlinks can actually harm a website’s SEO performance. As such, website owners should focus on acquiring high-quality backlinks from reputable sources to achieve the best results.
GOOGLE MY BUSINESS
Google My Business is a free tool provided by Google that enables businesses to manage their online presence and improve their visibility in local search results. By creating a Google My Business listing, businesses can provide accurate and up-to-date information about their location, hours of operation, services, and contact details. This information is displayed prominently in Google search results and on Google Maps, making it easier for potential customers to find and engage with the business. Google My Business also allows businesses to manage customer reviews, post updates and photos, and monitor their online reputation. By using Google My Business effectively, businesses can improve their local SEO and attract more customers to their physical location.
GMB setup
GMB setup refers to the process of creating and optimizing a Google My Business (GMB) listing for a business. To set up a GMB listing, a business owner must first claim their business on Google and provide accurate and up-to-date information about their location, hours of operation, services, and contact details. They can also add photos and videos to showcase their business and attract more customers. Once the listing is set up, the business owner can manage customer reviews, respond to inquiries, and post updates and photos to keep their listing fresh and engaging. Optimizing a GMB listing involves using relevant keywords in the business description, selecting the appropriate categories, and ensuring that all information is complete and accurate. By setting up and optimizing a GMB listing, businesses can improve their online visibility, attract more customers from their local area, and improve their overall online reputation.
GMB Maintenance
GMB maintenance refers to the ongoing process of managing and updating a Google My Business (GMB) listing to ensure that all information is accurate and up-to-date. This includes updating business hours, contact information, and services offered, as well as adding new photos and responding to customer reviews. By regularly maintaining a GMB listing, businesses can improve their local search engine rankings and attract more customers to their physical location. GMB maintenance may also involve monitoring the listing for any changes or updates made by Google, such as changes to the GMB algorithm or new features added to the platform. By staying on top of GMB maintenance, businesses can ensure that their online presence is always up-to-date and accurate, helping to build trust with potential customers and improve their overall online reputation.
GMB Posting
GMB posting refers to the process of creating and publishing updates and content on a business’s Google My Business (GMB) listing. GMB posts can include announcements, promotions, events, and other types of content that are relevant to the business and its customers. These posts are displayed prominently on the GMB listing and can help to attract new customers, promote special offers, and improve engagement with existing customers. GMB posts can also include links to the business’s website or social media pages, making it easier for customers to learn more about the business and its offerings. By regularly posting updates and content on their GMB listing, businesses can improve their online visibility, attract more customers to their physical location, and build a stronger relationship with their target audience.
Social Media
Social media refers to online platforms and technologies that allow people to connect, communicate, and share content with each other. Popular social media platforms include Facebook, Twitter, Instagram, LinkedIn, and YouTube, among others. Social media can be used for personal communication and entertainment, but it is also a powerful marketing tool for businesses. By creating and sharing engaging content on social media, businesses can attract new customers, build brand awareness, and strengthen relationships with existing customers. Social media can also be used for customer service and support, allowing businesses to respond to inquiries and feedback in a timely and transparent manner. Effective social media marketing requires a deep understanding of the target audience, as well as a well-crafted content strategy and a consistent posting schedule.
Content Calendar Creation
Content calendar creation refers to the process of planning and organizing content to be shared on a business’s various marketing channels over a specified period of time. This can include social media platforms, blogs, email newsletters, and more. A content calendar helps businesses to stay organized and ensure that their content is timely, relevant, and aligned with their overall marketing strategy. The process of creating a content calendar typically involves identifying key themes or topics, determining the frequency of posts, selecting appropriate formats and channels, and assigning responsibilities for creating and publishing content. By following a content calendar, businesses can ensure that they are consistently sharing high-quality content that resonates with their target audience, and that they are making the most of their marketing resources and opportunities.
Social Posts: Facebook
Social posts on Facebook refer to the content and updates that businesses share on their Facebook pages. This can include text, images, videos, links, and more. Facebook is one of the most popular social media platforms, with over 2.8 billion monthly active users, making it an essential tool for businesses to reach and engage with their target audience. Social posts on Facebook can be used to share news, promotions, events, and other relevant content that can help to attract new customers, build brand awareness, and foster relationships with existing customers. Facebook’s algorithm prioritizes posts that receive high engagement, such as likes, comments, and shares, so businesses must create content that is interesting, valuable, and relevant to their target audience. By leveraging Facebook’s powerful targeting options, businesses can reach specific demographics and interests, ensuring that their social posts are seen by the right people at the right time.
Social Posts: Instagram
Social posts on Instagram refer to the content and updates that businesses share on their Instagram profiles. Instagram is a visual platform that is primarily used to share photos and videos, making it an excellent tool for businesses that want to showcase their products or services in an engaging and creative way. Instagram has over 1 billion monthly active users, making it a powerful platform for businesses to reach and engage with their target audience. Social posts on Instagram can be used to share visually appealing content, such as product photos, behind-the-scenes glimpses, user-generated content, and more. Hashtags and location tags can be added to social posts on Instagram, allowing businesses to increase their visibility and reach more people. Instagram’s algorithm prioritizes posts that receive high engagement, such as likes, comments, and shares, so businesses must create content that is visually stunning, relevant, and engaging to their target audience. By leveraging Instagram’s features, such as Stories and Reels, businesses can further increase their reach and engagement on the platform.
Social Posts: Twitter
Social posts on Twitter refer to the content and updates that businesses share on their Twitter profiles. Twitter is a microblogging platform that allows users to share short messages, known as tweets, that can include text, images, videos, and links. Twitter has over 330 million monthly active users, making it a valuable tool for businesses to reach and engage with their target audience. Social posts on Twitter can be used to share news, updates, promotions, and other relevant content that can help to attract new customers, build brand awareness, and foster relationships with existing customers. Hashtags and mentions can be added to social posts on Twitter, allowing businesses to increase their visibility and connect with relevant users. Twitter’s algorithm prioritizes tweets that receive high engagement, such as likes, retweets, and replies, so businesses must create content that is concise, engaging, and relevant to their target audience. By leveraging Twitter’s features, such as Twitter Chats and Twitter Ads, businesses can further increase their reach and engagement on the platform.
Social Post Image Creation
Social post image creation refers to the process of creating visually appealing graphics or images that can be shared on social media platforms, such as Facebook, Instagram, Twitter, and LinkedIn. Social post image creation is an essential component of a successful social media strategy, as it can help businesses to grab the attention of their target audience, convey their message effectively, and increase engagement with their content. Social post images can include a variety of visual elements, such as photos, illustrations, infographics, and typography. The key to creating effective social post images is to ensure that they are visually appealing, easy to read, and relevant to the content being shared. Businesses can use various tools and software to create social post images, such as Canva, Adobe Photoshop, and Piktochart. By creating visually stunning social post images, businesses can increase the likelihood of their content being shared, liked, and commented on by their target audience, ultimately helping to achieve their social media marketing goals.